广告词策划

时间:2023-03-22 06:45:54
广告词策划

广告词策划

广告词策划【一】

  广告语,又称广告词,有广义和狭义之分。广告顾名思义就是广而告之。广义的广告语指通过各种传播媒体和招贴形式向公众介绍商品、文化、娱乐等服务内容的一种宣传用语,包括广告的标题和广告的正文两部分。

  狭义的广告语指通过宣传的方式来增大企业的`知名度,广告语也是市场营销里必不可少使商家获得利润的手段及其方式。

  1、类型编辑

  1、功效型。反映商品的功效、性能好或服务效率高。

  2、优质型。反映商品质量优胜或服务质量好。

  3、双关型。用双关语句来反映双重意思。

  4、好感型。用吉祥言词来反映人们追求美满幸福的愿望。

  5、号召型。直接推动顾客响应号召,采取购买行动。

  6、励志型。用一些激励的言语给人带来一种内心的正能量。

可口可乐历年广告语【二】

  1886 - Drink Coca-Cola

  1904 - Delicious and Refreshing

  1905 - Coca-Cola Revives and Sustains

  1906 - The Great National Temperance Beverage

  1917 - Three Million a Day

  1922 - Thirst Knows No Season

  1923 - Enjoy Thirst

  1924 - Refresh Yourself

  1925 - Six Million a Day

  1926 - It Had to Be Good to Get Where It Is

  1927 - Pure as Sunlight

  1927 - Around the Corner from Everywhere

  1929 - The Pause that Refreshes

  1932 - Ice Cold Sunshine

  1938 - The Best Friend Thirst Ever Had

  1939 - Thirst Asks Nothing More

  1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola

  1942 - The Only Thing Like Coca-Cola is Coca-Cola Itself

  1948 - Where There's Coke There's Hospitality

  1949 - Along the Highway to Anywhere

  1952 - What You Want is a Coke

  1956 - Coca-Cola... Makes Good Things Taste Better

  1957 - Sign of Good Taste

  1958 - The Cold, Crisp Taste of Coke

  1959 - Be Really Refreshed

  1963 - Things Go Better with Coke

  1969 - It's the Real Thing

  1971 - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign)

  1975 - Look Up America

  1976 - Coke Adds Life

  1979 - Have a Coke and a Smile

  1982 - Coke Is It!

  1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic)

  1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic)

  1986 - Red, White & You (for Coca-Cola classic)

  1986 - Catch the Wave (for Coca-Cola)

  1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling

  1988 - You Can't Beat the Feeling

  1989 - Official Soft Drink of Summer

  1990 - You Can't Beat the Real Thing

  1993 - Always Coca-Cola

  2000 - Coca-Cola. Enjoy

  2001 - Life Tastes Good

  2003 - Coca-Cola... Real

  2005 - Make It Real

  2006 - The Coke Side of Life

  2009 - Open Happiness

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